2022 - Page 2 of 2

AXLR8 have now been supporting field marketing companies collecting data in store for 15 years.

Our clients have taught us so many things in that time. Likewise, they are always learning and solving new problems to help their brands and other customers.

To celebrate we have created this video to explain how CFM, a growing leader, is challenging the top players in the retail merchandising and promotion fields.

It concentrates on two current challenges.

Building and developing the team

Clients need to attract the best talent in these competitive times for all recruiters. They then need to build, train and deploy their teams on client projects. CFM have the talent management team in place to achieve this using the AXLR8 ATS and to work with trusted specialist long-term business partners to supply staff where required.

Field Data Collection and Client Presentation

The value added by good field marketing and merchandising providers is the immediate, high volume, accurate data reliably collected in the field (e.g. sales and stock numbers, competitor pricing, before and after pictures during POS and merchandising projects)

Volume collection

Using their AXLR8 apps staff are booked on projects and specific store visits and collect data in high volumes in store. The system has to handle thousands of data items every hour from hundreds of store visits on multiple projects. App reliability and central database resilience is of paramount importance. At the same time the questionnaires must be flexible so they are easy to create and easy to change midway through campaigns.

Customised client portals

Once the data starts to come in, the numbers, reports, pictures and other information has to be moderated and presented well to their clients on a secure portal

The system allows CFM to concentrate on client engagement staff relations and creative ideas as they know the admin is being handled by a reliable system that AXLR8 has customised to their needs.

This means they can focus on client specific needs. No wonder they are so successful.

AXLR8 have now completed our audit for 2022-3. We are spending increasing amounts on cyber security every year. This puts AXLR8 ahead of most competitors in the markets in which we supply and support our systems.

The Journey

We would love to report that we flew through but let’s just say but the pre-audits were very useful. We are a great deal more secure again this year as a result. It will be even tougher next year as IASME are enhancing the standards. The bar is getting higher.

However, it does not just stop at the audit pass, like you we are bringing on new people and machines and constantly changing our networks for expansion. That means we need the changes to be within cyber security guidelines and we need to maintain constant vigilance with regular user tests and evidence software upgrades and security updates are happening.

Once again, we would like to thank RightCue Assurance for the audit and helpful guidance for maintaining standards in preparation for the tougher new audit in 2024.

Why should I care?

You would be concerned in a close proximity of someone coughing without putting their hand over their mouth or buying a meal in a restaurant where the chef did not wash their hands. You should be even more worried if you have a software supplier – especially as SaaS supplier – who does not maintain standards of cyber security that are audited by a reputable body. How could you trust them with your private data and mission critical system?

Please call 01344 776500 if you would like any details for this or if you are considering your own Cyber Essentials programme.

AXLR8

Systems for Event & Campaign Staffing, Sales and Marketing, Freedom of Information, Job Tracking, Assets, Case Management

Year: 2022

Contact Field Marketing – Success through talent