AXLR8 have now been supporting field marketing companies collecting data in store for 15 years.
Our clients have taught us so many things in that time. Likewise, they are always learning and solving new problems to help their brands and other customers.
To celebrate we have created this video to explain how CFM, a growing leader, is challenging the top players in the retail merchandising and promotion fields.
It concentrates on two current challenges.
Building and developing the team
Clients need to attract the best talent in these competitive times for all recruiters. They then need to build, train and deploy their teams on client projects. CFM have the talent management team in place to achieve this using the AXLR8 ATS and to work with trusted specialist long-term business partners to supply staff where required.
Field Data Collection and Client Presentation
The value added by good field marketing and merchandising providers is the immediate, high volume, accurate data reliably collected in the field (e.g. sales and stock numbers, competitor pricing, before and after pictures during POS and merchandising projects)
Volume collection
Using their AXLR8 apps staff are booked on projects and specific store visits and collect data in high volumes in store. The system has to handle thousands of data items every hour from hundreds of store visits on multiple projects. App reliability and central database resilience is of paramount importance. At the same time the questionnaires must be flexible so they are easy to create and easy to change midway through campaigns.
Customised client portals
Once the data starts to come in, the numbers, reports, pictures and other information has to be moderated and presented well to their clients on a secure portal
The system allows CFM to concentrate on client engagement staff relations and creative ideas as they know the admin is being handled by a reliable system that AXLR8 has customised to their needs.
This means they can focus on client specific needs. No wonder they are so successful.